Brand identity and editorial photography direction for „Captured in Tones” — an independent photography studio and gallery space in Budapest. The studio needed a visual identity that could hold its own in both gallery and commercial contexts.
The identity system is deliberately restrained: a wordmark in wide-set uppercase, a near-black palette with warm undertone, and a typographic system that gives maximum space to the photography itself. The result is a brand that disappears into the background — letting the images speak.
The accompanying editorial series explores urban textures and human presence in post-industrial spaces across Central Europe.
